Working with communities

At C-Qual our interest is in engagement with communities. While our focus has been in the field of agriculture the principles of what we do can be applied in many areas of community engagement.

We are interested in what motivates people to adopt new ideas; form new attitudes and change behaviours.

Adopting new ideas

It makes sense that new ideas should be adopted based on good science and rationality. Sadly, that is not always the case.

There may be many  good reasons to adopt new ideas and practices. But even when the benefits are clearly supported with researched facts and data, adoption is often disappointing.

The decision to adopt a new idea or reject it is far more complex than simply presenting the logic and reason. There are many other factors that influence the decisions we make.

Decisions
Decisions are complex. There are many factors that influence the decisions we make.
Our values, life experiences, personal situation, the information we have and our life goals will all influence our decisions. Too often, those of us who present new ideas to people, expect ready acceptance based on logic and rationality. But the decision to accept or reject an idea is far more complex than that.

The inquisitive mind

There are some who are naturally inquisitive. They seek out new ideas, try new ways of doing things and love the process of discovery. But not everyone is the same. Some are not seekers of information and if new ideas are going to be interesting to them it is necessary to find ways to stimulate their inquisitiveness.

Ideas need to connect with people’s values. When new ideas align with someone’s values, information about those ideas then becomes interesting to them.

The CaPTuRE Model of Persuasion

​We have developed the CaPTuRE Model of Persuasion as an effective framework to drive adoption of new ideas and achieve practice change.
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Click the button below to find out more about the CaPTuRE Model of Persuasion.