The CaPTuRE Model covers five areas that will contribute to how effectively we can influence people and ensure that they are open to our ideas. Here’s a quick summary of what is involved in each part of the model:
Consult the client– we often hear people talk about “knowing your client”. In the CaPTuRE Model the focus is on consultation and that usually means a lot of listening in order to understand what is important to the target audience and to identify how to best connect with them.
Package the concept – for our ideas to have value for our clients they must meet recognised physical or practical needs. But they must be based on facts as well. The CaPTuRE Model ensures that our ideas are based on sound research and have been thoroughly developed in line with recognised needs of our target audience.
Tune the channels – but here’s the game changer! It’s not enough to meet the physical and practical needs of our clients. The CaPTuRE Model emphasises the importance of alignment with values and emotions. Almost always these are the most powerful factors that will draw people to our ideas and influence them to feel that there is a “good fit”.
Remove the barriers – there will always be things that stand in the way of acceptance of our ideas. The CaPTuRE Model identifies different sorts of barriers; why they might exist and some strategies for overcoming them.
Ensure commitment – especially important when it is intended that our ideas will produce a change in practice or behaviour. The change in practice or behaviour will be the evidence that our ideas have been accepted. The CaPTuRE Model includes a plan for securing a commitment to act and to ensure that the support structures necessary to maintain the commitment are in place.
You can discover more about the CaPTuRE Model by securing your own copy of "How to use persuasion skills to enhance community engagement". This 65 page booklet explores each element of the CaPTuRE Model and provides a practical foundation for creating your own engagement plans to achieve real behaviour or practice change.