C-Qual Agritelligence was established by Bruce in 2007 to focus on adoption of new technologies in agriculture. We are absolutely committed to sound science as the foundation to any decision to adopt new ideas. However, it is clear that the motivation to change is also embedded in how those ideas align with an individual's values.
The Persuasion Skills workshops were created to introduce field practitioners to ways in which new ideas can be aligned with values to achieve more sustainable practice change.
While Bruce has stepped back from the busy workshop program he remains interested in supporting adoption and community engagement projects wherever he can provide valuable input.
Don't hesitate to get in touch.